Affinity Roofing

TEL: 239.599.9113

About Us

Southwest Florida’s premier Roofing & insurance Claim Specialist

About Us
Who is Affinity Roofing?
Affinity Roofing is Southwest Florida’s most reputable roofing specialist. We are a family-owned operation that has established roots in Fort Myers, Florida. We have over 10 years in commercial and residential roofing, and our goal is to provide top quality service with the highest standard, along with excellent customer service. Our technicians have extensive training to ensure that your roof gets done right the first time.
With Affinity Roofing on the job, you can always count on the highest quality workmanship with the best warranties available. We pay close attention to the details, and our roofing techniques have stood the test of time. As a company, our goal is to make sure we take care of our customers to the best of our ability. Putting your needs first is the only way to make good on our promise to Fulfill a Sense of Home.


Our technicians have extensive training to ensure that your roof gets done right.

Meet the leadership team

James Holden

Owner-Roofing Contractor

I was raised in a family with a construction and land development background, so specializing somewhere in that field came natural to me. For the past 6 years I have been working in residential roofing. I am a licensed claims adjuster and a Haag Certified Inspector for residential wind damage, and I have served as general management for multiple roofing companies while also being the registered agent on multiple CCC licenses.

I serve as a Roof Expert in the Florida legal system, as well as an Arbitrator in residential wind damage claim disputes. Our goal is to save you money and protect your number one asset; your home. As a Licensed Independent Adjuster FI Lic. # W313468 and Haag Certified Roof Consultant I have served as a roof expert in mediation for Law Firms, Public Adjusters, and as an Appraiser for Homeowners in the claim settlement process.

We pride ourselves on high quality products and work; including one – day tear offs, one – day applications and prompt cleanup. We understand that repairs can be an inconvenience to you and your neighbors and do our best to provide exceptional service with a quick turnaround and detailed follow through.

Larry Schoof


I grew up exposed to a carpentry background at a young age, although I chose to go into the medical field in the Army, I always kept a passion for building and working with my hands. Shortly after the military, I decided to put that passion to work by working in the custom home industry, while also integrating home electronic automation. Always staying on the cutting edge of the building industry.

As I started a family of my own; I realized I needed to take that passion for building and create a legacy to go with it, hence the birth of Affinity Building Group. As the owner and Residential Contractor# CRC1330948 those dreams became a reality. The purpose of our company was to build quality custom homes, provide innovative remodeling solutions, as well as expert roofing and inspections with precision.

I truly enjoy building homes. While some people may look at building homes as arduous work, I see each home site as a blank canvas waiting for the homeowner’s input for creating a masterpiece. I want to create a legacy that someday my children can be a part of. Growing up in impoverished conditions is not fun, as I can attest to firsthand. So by creating this legacy we can hopefully avoid this altogether for generations to come.

Racheal Schoof


Growing up in Minnesota I have fond memories helping my dad on construction sites and teaching me how to draft houses at the age of 9.  I wanted to build houses just like my dad! As I got older, my attention was drawn to Visual Communications and Marketing which I pursued in college. With this degree, I took on positions in marketing and graphic design but still had that longing to be around the building industry.

I took a leap of faith and applied as a design assistant for a high-end custom home builder and quickly worked my way into a design position as an interior design consultant. With the knowledge of Visual Communications and Interior Design, I started my own design firm in 2009.

In 2019 I joined forces with my husband Larry and our good friend James to form Affinity Building Group and Affinity Roofing. Our goal was simply one thing to create a sense of home for every homeowner through the services we provide and to do it with passion and accountability.

The Team at Affinity Roofing